News Release
PMI U.S. LAUNCHES NEW WEBSITE
Content Segmentation Strategy Makes Relevant Information Easier to Access
Walnut Creek, CA, May 24, 2007 –PMI Mortgage Insurance Co., the U.S. subsidiary of The PMI Group, Inc. (NYSE: PMI), today announced the launch of its new website (www.pmi-us.com). The site has been redesigned to customize content by business segment by driving relevant and up-to-date information from the homepage menu for easier access. Content is segmented by six constituencies: Lenders, Mortgage Brokers, Real Estate Agents, Servicers, Structured Finance, and Homebuyers.
“When content is more directly targeted to each constituency’s wants and needs, the online experience becomes interactive as well as convenient,” said Jesse Rivera, Vice President of Marketing and Primary Products at PMI U.S. Felipe Obando, Director of Marketing for PMI U.S., explained, “The classic marketing premise of understanding the customer and delivering to their needs applies as much to the business of mortgage insurance as to any other business. We’ve built more relevance and ease of use into our site redesign, and we’re excited to share a new online experience with our customers today.”
In addition to content customization by business segment, the redesigned PMI U.S. website includes a number of new and improved features for enhanced usability:
- Dynamic Locator Maps make it easier to locate PMI sales and operations offices across the U.S. The user can now select their relevant business channel from the map menu and quickly obtain PMI contact information in their region.
- Interactive Features include podcasts of interviews with mortgage insurance professionals and rich-media videoclips covering new mortgage insurance tax deductibility and a wide range of industry-related subjects.
- Resource Center organizes high-demand self-service tools in a single location, including PMI eCommerce technologies such as the dynamic eCompareSM Calculator (which estimates federal tax savings on eligible borrower-paid MI premiums) and Rate Quote, plus training tools and application and claims forms.
- Advanced Search Engine is now Google-driven to deliver faster and more precise search results, providing automatic suggestions for related terms and synonyms for expanded searches.
About PMI Mortgage Insurance Co.
PMI Mortgage Insurance Co. (PMI U.S.), a subsidiary of The PMI Group, Inc. (NYSE:PMI), provides residential mortgage insurance to mortgage lenders, capital market participants, and investors throughout the United States. PMI U.S. is incorporated in Arizona, headquartered in Walnut Creek, CA, and licensed in all 50 states, the District of Columbia, Puerto Rico, Guam, and the Virgin Islands. By mitigating default risk, residential mortgage insurance expands homeownership opportunities and assists financial institutions in reducing the capital they are required to hold against low down payment mortgages. PMI U.S. is rated A+ by Standard and Poor’s, Aa2 by Moody’s, and AA by Fitch. For more information: www.pmi-us.com.
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